Hi there – I'm Whitney Anderson and I like witty puns, whiskey, and all things lettering and design. This is Wit And Co.
Cinco de Mayo
I had the pleasure of doing some custom lettering for a new cafe glass that Kickapoo Coffee Roasters released this summer. The lettering in printed in white on one side of the glass, and their logo is printed on the other. The glass is available for sale in stores and here, on their website. They Also released the same design in the fall on a diner mug, which can be found here.
Company Party Invitation
What began as a valentine for my Beau (who I met through tinder...twice) turned into a fun series of dorky sentimental pun illustrations. These will be available under a "shop" tab in my website by mid-April 2017.
Various tactile typography pieces that I have created for personal projects.
Designed for a PBR Art Can contest in 2015, I explored my digital lettering capabilities and paired them with classic PBR colors and style to design this can.
Wit And Co.
They say branding yourself is hard -- being your own client, and the most critical one at that is rough. I couldn't agree with that more, but after a several months of going back and forth on a personal logo, I came up with this.
A couple years back I decided that I wanted to brand my design work under the name Wit And Co. rather than just my name Whitney Anderson. Whitney Anderson Design just seemed to be a mouthful, and I wanted something simple and easy to remember, so I took the first few letters from my first and last name and ran with it. The "And" in my branding has dual meaning -- first, it stands for Anderson, my last name, and -- second, it acts as a bridge between myself (Wit) and the people I'm working with and for (Co.) My logo mark contains an A/& hybrid that is visually representative of the dual meaning.
This mark recently received a Communication Arts award of excellence and appeared in the 2017 Communication Arts Typography Annual.
Logofolio Pt. 1
A very brief logofolio from 2016, more detailed projects and process to come.
I recently designed this poster for a tour poster competition for a band that I admire -- The Staves. They selected a poster for every stop on the tour, and the winning poster for each city was printed and sold in limited quantities with proceeds going to charity. I was fortunate enough to have my design selected for the Milwaukee stop on their tour and was thrilled to see my design being printed and sold.
This poster was completely hand illustrated and hand lettered, and later scanned in and colored in Adobe Photoshop.
One of my favorite illustrations from a series of animals I've been working on. (Save the second image to use as a desktop or mobile background)
Fine Jewelry Infographic
Lettering Pt. 2
2016 Months of the year lettering + Illustration studies.
Created for fun, pushing myself to try more clean, vectorized styles after creating so much detailed, hand drawn illustration lately.
I designed this pizza box for a Call For Entry from Ian's Pizza. There were no specifications for this contest-other than color- so I played up my typical lettering style and experimented with illustration on this.
Lettering Pt. 1
2015 | 2016
Various hand lettered menus, signage, and sketchbook excerpts. Commissioned pieces and originals available.